- BEDTIME STORY -
With 11 years' experience in the fashion industry, creative directing and designing loungewear for British heritage brands, founder Sophie launched Sleepy Doe from her hometown of Bath in 2016.
Sleepy Doe specialises in timeless eco sleepwear and bedding for children aged 0-9 years. All fabrics are handpicked with quality at the forefront and products are carefully designed with subtle design details, bringing comfort with an effortless style to the mini bedtime wardrobe.
Sophie's design and manufacturing experience ensures Sleepy Doe prioritises quality alongside style. All collections are made using the softest 100% cotton and feature matching sleepwear for both mother and child, and Sleepy Doe also has a 100% jersey cotton bedding range to complete the bedroom scene.
Struggling both to buy timeless pieces for her own home, plus finding out where they were made, Sophie wanted to create a line of long-lasting U.K manufactured sleepwear to sit comfortably in any home, to be loved by both adult and child.
With Sophie's love of childrenswear, interiors and styling, Sleepy Doe's collections are classic whilst injecting simple hand-drawn prints in friendly colours. Subtle details in timeless designs mean all elements work together to aim for a calm bedtime, as Sophie is a firmer believer that often the simple things are the best things in life. Sophie designs all products and sees them through to the marketing campaigns for the complete story.
All methods of manufacturing are sustainable and ethical reflecting the standards of the whole brand. No harmful dyes are used in the printing method and all products are printed on cotton ecologically sourced from British manufactures. All products are designed and made in the UK, supporting independent factories and businesses.