- STORY -
With 11 years experience in the fashion industry, creative directing and
designing loungewear for British heritage brands, founder Sophie
launched Sleepy Doe from her hometown of Bath in 2016.
Sleepy Doe specialises in timeless eco sleepwear and bedding for
children aged 0-9 years. All fabrics are handpicked with quality at the
forefront and products are carefully designed with subtle design details,
bringing comfort with an effortless style to the mini bedtime wardrobe.
Sophie's design and manufacturing experience ensures Sleepy Doe
prioritises quality alongside style. All collections are made using the
softest 100% cotton and feature matching sleepwear for both mother
and child, and Sleepy Doe also has a 100% jersey cotton bedding
range to complete the bedroom scene.
Struggling both to buy timeless pieces for her own home, plus finding
out where they were made, Sophie wanted to create a line of long-
lasting U.K manufactured sleepwear to sit comfortably in any home, to
be loved by both adult and child.
With Sophie's love of childrenswear, interiors and styling, Sleepy Doe's
collections are classic whilst injecting simple hand-drawn prints in
friendly colours. Subtle details in timeless designs mean all elements
work together to aim for a calm bedtime, as Sophie is a firmer believer
that often the simple things are the best things in life. Sophie designs all
products and sees them through to the marketing campaigns for the
complete story. All methods of manufacturing are sustainable and ethical reflecting the
standards of the whole brand. No harmful dyes are used in the printing
method and all products are printed on cotton ecologically sourced from
British manufactures. All products are designed and made in the
UK, supporting independent factories and businesses.